WHITEBOARD ANIMATION and MOTION GRAPHICS

Whiteboard animation

Whiteboard animation is a classic video technique that was crafted for the first time around 2002 for aCommon Craft’s TV commercials. For years, this technique was essentially the recording of an artist’s hand drawing a story on a whiteboard and later on, production companies started adding digital effects to make them even more dynamic and visually compelling.

 

MOTION GRAPHICS

Motion graphics is basically the technique of graphic design in motion. It’s a well-known style due to its sophistication and elegance, which also has great synthesis power through colorful graphics that deliver facts, numbers, categories and statistics in an educational but engaging fashion.

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